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Branding2025
A full identity overhaul for a logistics disruptor
We repositioned Northwind from a regional carrier to a category leader with a bold new identity and site.
Client — Northwind
BANNER: Northwind case study cover
+64%
Brand recall
+38%
Site conversion
“Folio didn't just redesign our brand, they redefined how we talk about ourselves.”
Elena Marsh
CMO, Northwind
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